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BOSTON - The Stop & Shop Supermarket Company today announced it will open a full-service Boston Market restaurant inside its Quincy, Mass., store, and plans to open other Boston Markets in its supermarkets this year.
"This is a great alliance between two well-known, quality brands," said Stop & Shop President and CEO Marc Smith. "We're very excited to offer our customers meal solutions by providing Boston Market's famous home-style cooked meals."
This marks the first time that Boston Market's hot, ready-to-eat meals will be offered within a supermarket retailer. The Boston Market location marks Stop & Shop's second venture with a popular restaurant brand. Tests to open full service Dunkin' Donuts stores in Stop & Shop bakery departments have proven very successful, with plans to open 80 Dunkin' Donuts by the end of 2002.
The 1,500-square foot Quincy restaurant will include the offerings of a conventional Boston Market restaurant. Located next to Stop & Shop's deli department, the 10-seat restaurant will serve both take-out and dining room customers.
In addition to the Super Stop & Shop in Quincy, Boston Market restaurants will be tested in the Stop & Shop stores in Pembroke and Walpole, Massachusetts later this year. If successful, Stop & Shop may open additional Boston Market restaurants in other supermarket locations.
"This is an exciting new venture for Boston Market," said Mike Andres, president and CEO of Boston Market Corporation. "Stop & Shop is famous for convenience and quality, and that's what Boston Market is all about."
Under the agreement with Boston Market Corporation, Stop & Shop is a Boston Market licensee and will operate the restaurant. The restaurant will employ up to 20 full- and part-time employees and two managers, all Stop & Shop associates. The eatery will be open from 10:30 a.m. to 9:00 p.m. daily. All meals will be cooked on-site at the restaurant.