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    More CPG Companies Sign On with Transora's Data Catalogue

    CHICAGO - H.J. Heinz, Hershey Foods Corporation, Hormel Foods, Nestle USA, and Unilever have begun loading their item information into Transora's Data Catalogue for synchronizing with retailers.

    CHICAGO - The global consumer packaged goods (CPG) industry has intensified its adoption of the Transora Data Catalogue, with five new subscribers signed in the past 60 days. H.J. Heinz, Hershey Foods Corporation, Hormel Foods, Nestle USA, and Unilever have begun loading their item information into the Catalogue for synchronizing with retailers.

    Transora customers Kraft Foods, Procter & Gamble and Reckitt Benckiser were first to adopt the Data Catalogue solution and have together entered data for nearly 20,000 individual products. Combined, Transora's current Data Catalogue customers represent more than $150 billion of CPG industry volume, according to the company.

    The Data Catalogue, Transora's customized repository for product information, leverages UCCnet's GLOBALregistry service to ensure the compliance of item data with EAN.UCC industry standards endorsed by the Global Commerce Initiative (GCI), a user group representing both retailers and manufacturers globally. The standardized item data is designed to speed new product introductions, while reducing costly ordering errors.

    "By aggressively adopting Transora's Data Catalogue, the CPG industry has signaled that it is time to move forward with agreed-upon standards and start reaping the benefits of real collaboration," said Rick Herbst, Transora's chief commercial officer. "Transora's extensive work at every level with the GCI and the EAN.UCC global standard maintenance process has enabled us to build a solution tailored to the industry, with industry-developed standards at its core."

    Among the retailers receiving data from the Data Catalogue are Wegmans, which has implemented a typical data synchronization model, through which information flows from the Transora Data Catalogue to UCCnet's GLOBALregistry service and is then synchronized via UCCnet with Wegmans internal systems.

    "The item information coming through the Transora Data Catalogue accurately meets the needs of Wegmans retail operations," said Mike Bargmann, senior vice president of distribution and sponsor of e-Business initiatives for Wegmans. "This interaction between trading partners is a foundation for future e-Commerce that will enable both manufacturers and retailers to reduce infrastructure costs, improve accuracy within the supply chain, and streamline new product introductions to consumers."

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