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AUSTIN, Texas - Whole Foods Market, the world's largest organic and natural foods supermarket, will receive a Regional Excellence award from the United Nations Environment Programme (UNEP), The WILD Foundation and the host sponsor Animal Planet for its 2001 "Fish for Our Future" educational awareness campaign directing consumers to make the best environmental choices when purchasing seafood.
Whole Foods Market, in addition to five other companies, will be honored for launching advertising campaigns and promotions featuring wild nature while supporting wilderness and wildlife, at the Third Annual WILD Awards event on Earth Day, April 22nd, at the Millennium Hotel UN Plaza in New York City.
"It is a tremendous honor to receive a WILD award for acting on our mission and what we truly believe in, which is seeking out and promoting sustainable products," said Margaret Wittenberg, vice president for governmental and public affairs. "As a retailer passionate about sustainability, we were proud to partner with the Marine Stewardship Council (MSC) to launch the educational awareness campaign nationwide about over- fishing and how individual consumers can help to make a difference. This award encourages us to continue educating consumers to make informed environmental choices when purchasing seafood."
Whole Foods Market's "Fish for Our Future" campaign was a month-long celebration of Wild Alaska Salmon, the first North American species to be certified as a sustainable species by the MSC. An educational in-store and media relations awareness campaign was launched to educate consumers on how to make a difference to save marine stocks with their buying power. A portion of the sales during the month of several Whole Foods Market private label products was donated to the MSC.