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    Marsh Supermarkets Debuts MyMarsh Interactive Marketing

    INDIANAPOLIS - Marsh Supermarkets Inc. has debuted MyMarsh, a new program designed to interact on a personal one-to-one level with each Marsh customer.

    INDIANAPOLIS - Marsh Supermarkets Inc. has debuted MyMarsh, a new program designed to interact on a personal one-to-one level with each Marsh customer.

    Designed in partnership with Copient Technologies, a marketing technology firm located in West Lafayette, Ind., MyMarsh allows consumers to receive individualized offers selected especially for them when they scan their Fresh IDEA card at checkout.

    "The MyMarsh Interactive Shopping System provides the perfect compliment to our Fresh IDEA card program by offering individualized custom discounts to our valuable shoppers. We feel that this one-to-one approach to loyalty marketing is the most effective way to communicate to Marsh shoppers, ensuring them that Marsh is committed to being their supermarket of choice in our trade areas," said Don E. Marsh, chairman and CEO.

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