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BOSTON - The momentum of digital camera adoption among U.S. households continues, recent data shows. Digital camera penetration reached 33 percent of U.S. Internet households in 2001. Consumers' purchase plans indicate that penetration of U.S. Internet households could reach as high as 60 percent by year-end 2002, according to a new survey of over 1,850 U.S. Internet households by InfoTrends Research Group Inc.
Only 20 percent of U.S. Internet-connected households have not yet considered purchasing a digital camera, and only 3 percent of U.S. Internet-connected households have not heard of digital cameras.
"The growth in market penetration will have a noticeable impact on the entire photo industry," says Michelle Slaughter, digital photography analyst at InfoTrends Research Group. "Increasingly, digital camera users are using their digital camera as their primary camera. Already, 19 percent of digital camera users say that they no longer use film as a result of owning a digital camera, up from 10 percent of digital camera users in 2000."