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WAKEFIELD, Mass. - Marketmax, provider of advanced retail planning, analytics and optimization software, announced on Tuesday that Wild Oats Markets Inc. has selected its software to provide more targeted, effective merchandise presentations.
Wild Oats will use Marketmax's best practice methodology and sophisticated space planning and performance analysis tools to strategically allocate space availability within each store.
Key to Wild Oats' decision was Marketmax's integrated approach to planning and strong analytic capabilities that will enable Wild Oats to build optimized retail assortments, evaluate product performance and increase customer satisfaction.
"Wild Oats needs a powerful planning, optimization and analysis solution with vast functionality," said John Lauderbach, vice president of information services, Wild Oats Markets. "Marketmax software adapts to our varied store layouts and enables us to analyze adjacencies, helping us to better plan our spaces and products. With Marketmax?s sophisticated software we hope to significantly improve efficiency and create targeted assortments that meet the varied requirements of our customers."