This fall marks the one-year anniversary of myPicks Online Ordering, Big Y’s e-commerce platform. The grocer was inspired to launch the service after observing a sharp rise in online ordering and higher customer demand for another way to shop.
“We understand just how busy people are these days and want to make sure we are offering our customers another option for shopping,” said Christian D’Amour, Big Y’s director of e-commerce. D’Amour added that the company was continuing to gather valuable feedback from customers and is using it to develop new ways to improve the customer’s online experience.
The myPicks platform recently launched an upgraded website with improved functionality that will enable services such as home delivery powered by San Francisco-based Instacart, and the ability to accept payments via EBT and SNAP benefits. The platform also now offers same-day order and pickup, and it continues to expand fresh and local product offerings. “We continue to listen and learn, and are excited to be able to offer in the near future some of the enhancement our customers have been asking for,” noted D’Amour.
According to the executive, myPick’s greatest success in its first year is “that in a small part, we are helping to make our customers’ busy lives a little easier.”
Big Y currently offers myPicks at 11 Massachusetts Big Y locations: Wilbraham, Ludlow, Longmeadow, East Longmeadow, Springfield, Chicopee, Westfield (East Silver Street), Westfield Shops (East Main Street), West Springfield, Big Y at Fresh Acres, and South Hadley.
One of the largest independently owned supermarket chains in New England, Springfield, Mass.-based Big Y operates 84 locations throughout Massachusetts and Connecticut, with almost 12,000 employees. The company is No. 75 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.