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    WWRE and viaLink Formalize Alliance

    ALEXANDRIA, Va. and DALLAS - The WorldWide Retail Exchange today announced the signing of a definitive agreement with The viaLink Company, the first of several preferred partners for data synchronization services. viaLink will provide advanced, commerce-level data synchronization services to WWRE members and their trading partners.

    ALEXANDRIA, Va. and DALLAS - The WorldWide Retail Exchange (WWRE), the premier business-to-business exchange for retailers and suppliers, today announced the signing of a definitive agreement with The viaLink Company, the first of several preferred partners for data synchronization services. viaLink will provide advanced, commerce-level data synchronization services to WWRE members and their trading partners.

    "As the marketplace leader for advanced, commerce-level data synchronization, no other solution provider came close to matching syncLink functionality,'' said Peter Jueptner, chief commercial officer of the WWRE. "This alliance is an important step toward delivering on the WWRE's commitment to eliminate billions of non-value added cost from the supply chain. Bottom-line, our members and their trading partners can begin to realize tangible cost savings today by accessing real-time product, cost and promotional data. viaLink offers an enhanced level of collaboration and expands our catalog services from base-item to commerce-level data."

    ViaLink's core service, syncLink, creates commerce "data of record" for each and every product, cost and promotion in a trading relationship. Suppliers, distributors and retailers then use "data of record" as the basis for accurately executing their commerce transactions electronically.

    "viaLink also extends WWRE's value by solving for the inherent complexities of the multi-tier distribution models like DSD," stated Don Norman, chief information officer for the WWRE. "viaLink's capabilities are a key component of our global catalog solution and are also foundational to several advanced supply chain solutions, like collaborative planning, forecasting and replenishment."

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