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SAO PAULO, Brazil - America Online Latin America, Inc. today announced a marketing alliance between its AOL Brazil subsidiary and Wal-Mart Brasil, which operates Wal-Mart, Sam's Club locations and a new local format called Wal-Mart Todo Dia.
The alliance includes integrated marketing programs promoting the America Online Brazil service in all Wal-Mart and Sam's Club units in Brazil and through direct marketing campaigns that target their shoppers. The program also offers a special 2-month free trial of America Online Brazil for Wal-Mart customers and Sam's Club members.
This agreement builds on AOL Latin America's existing relationship with Wal-Mart in Mexico. Wal-Mart and Sam's Club shoppers in Brazil can pick up CDs with America Online software at retail locations throughout the country. In addition, shoppers can try America Online Brazil first-hand at demonstration kiosks in all Wal-Mart stores and select Sam's Club locations. These kiosks allow shoppers to register online for the service on the spot. AOL Brazil and Wal-Mart Brasil are also working together on a series of online and offline marketing initiatives as part of the alliance.
Carlos Dan Trostli, President of AOL Brazil, said: "We are very pleased to announce this marketing alliance with Wal-Mart and its Sam's Club subsidiary. AOL Brazil is working with Wal-Mart to introduce the ease-of-use and convenience of America Online Brazil to a new pool of potential members. With strong marketing partners such as Wal-Mart and Sam's Club, we are working to make the interactive experience an even bigger part of Brazilians' everyday lives and continue to expand AOL Latin America's growing membership base of over 1 million across the region.