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MyWebGrocer announced the launch of a consumer-direct grocery channel for Dayton, Ohio consumers through Dorothy Lane Markets. Consumers can now go to the www.dorothylane.com site, click on the "DLM in a dash" button and then select from a full line of grocery, health and beauty aid, pet and household products.
Norman Mayne, vice president and CEO of Dorothy Lane Markets said, "Ozzie and Harriet don't live here anymore. Families today are busy running from work to school to soccer practice to ballet lessons ? and have less time to shop than ever. Dorothy Lane Market always strives to provide customers the best service and the best products in the Dayton area, and online grocery shopping is another way to serve our customers. People on the go have little time to be at home waiting for a delivery, so we provide the timesaving service of having grocery orders ready for pick-up. Customers can place their online order day or night, then on their way home from a busy day with kids in tow, they can simply drive up to our specially marked door where we are waiting with their groceries."
"Spending tens of millions on building and maintaining distribution centers, separate operating environments, customized shopping applications, picking systems, pricing, promotion and variety management systems and eCRM capabilities has proven to be a difficult approach to establishing a successful consumer direct channel," says Mike Spindler, president of MyWebGrocer. "Instead of spending their money on redundant infrastructure, successful grocers spend it on customer service and marketing their new convenience for the consumer."