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    WWRE and UDEX to Develop Universal Descriptor Solution

    The WorldWide Retail Exchange on Wednesday announced that it has signed a definitive agreement with UDEX, an Internet environment for the construction and exchange of product information. Through the agreement, the Exchange will use UDEX as a "Descriptor Standardization Agent" and will deliver a universal standard for product attributes and value descriptions.

    The WorldWide Retail Exchange, the premier business-to-business exchange for retailers and suppliers, on Wednesday announced that it has signed a definitive agreement with UDEX, an Internet environment for the construction and exchange of product information. Through the agreement, the Exchange will use UDEX as a "Descriptor Standardization Agent" and will deliver a universal standard for product attributes and value descriptions.

    "The UDEX/WWRE partnership is a significant step forward in reaching the Exchange's vision of enabling global trading partners to transact with globally standardized data," explained Don Norman, chief information officer of the WWRE. "UDEX shares our vision that providing structured, standardized and quality data is essential to the success of e-commerce. We regard this as an important step toward ensuring that anyone who needs to buy a product will be able to find that product."

    Through the agreement, the WWRE will be able to ensure product information is standardized before it enters the Exchange environment, regardless of the source. In addition, UDEX's system has translation capabilities, which allows suppliers to avoid manual re-entry of information for each language required by global trading partners

    "We're very pleased with this development. We understand from our own experience using UDEX how much it simplifies the way we send and receive information about products," said Philip Clarke, IT and logistics director, Tesco Plc. "The WWRE's agreement with UDEX will help accelerate the process of establishing universal standards for retailers and manufacturers."

    "UDEX is providing the WWRE with an industry standard platform for all of its product information, regardless of the original source," said John English, CEO of UDEX. "This standardization makes it easier for the Exchange to continue to develop and deliver value-added services for its members and users."

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