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Data Ventures LLC announced on Wednesday a three-year contract with Coca-Cola North America (CCNA). Data Ventures will provide data warehousing and analytics to Coca-Cola North America's loyalty card data analysis and consulting services with major grocery retailers.
Terry Montgomery, president/CEO of Data Ventures, stated, "This commitment from Coke is a continued indication of our leadership in the analytics of loyalty card programs for manufacturers and retailers with large geographic coverage and market share. Combining our forces will ensure ongoing innovation in developing technology to enhance the business intelligence necessary to compete in today's fast-paced environment. In addition, the loyalty card analytics package will be available commercially through Data Ventures to global retailers and manufacturers."