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one in four online households use a broadband connection, according to a new study.
The June 2001 survey, conducted by Gartner Dataquest, shows that 65 million U.S. households, or 61 percent of the nation's homes, actively use the Internet on a regular basis. The total represents an increase of 8.4 million customers since November 2000, when the research firm last conducted a similar study. Gartner Dataquest is the market research arm of business consulting firm Gartner.
"As more and more of the world get on (the Internet), you want to be on it too," said Peggy Schoener, a senior communications industry analyst at Gartner Dataquest. "As it gets more accepted, the others come along."
According to the study, 91 percent of respondents said they would continue to subscribe to an Internet service, a sign Gartner Dataquest suggests indicates the Net has become essential in American homes.
Despite the increase in rates for high-speed Internet access and the demise of portions of the
market for DSL (digital subscriber line) connections, Gartner Dataquest estimates that just shy of 25 percent of U.S. households online connect to the Internet via a broadband connection. DSL and cable modems are the two leading methods of high-speed Net access.
The study shows that cable modems, which have led the broadband race for years, account for
more than 50 percent of all broadband connections. According to the survey, almost 20 percent
of dial-up Internet customers said they intend to subscribe to a high-speed alternative by mid-2002.