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Mott's Inc., a wholly-owned subsidiary of London-based Cadbury Schweppes plc, announced on Tuesday it had agreed to acquire the ReaLemon and ReaLime brands and related assets from Eagle Family Foods Inc. for $128 million. The acquisition includes the global rights to the ReaLemon and ReaLime trademarks. The transaction, which requires regulatory approval, is expected to be completed within the next two months.
ReaLemon and ReaLime are the leading shelf-stable lemon and lime juices in North America.
"We see increased potential for this category as adjacent categories such as fish and seafood sauces, salad dressings and meat marinades are experiencing healthy growth trends," said Brad Irwin, president,
Mott's Inc. "Furthermore, the ReaLemon and ReaLime brands complement the Mott's Clamato brand as staples in Canada's favorite cocktail, the Bloody Caesar."
The ReaLemon and ReaLime business currently employs 56 people at its 110,562 square-foot manufacturing facility located in Waterloo, N. Y. All of those employees will become members of the Mott's organization. No sales, marketing or corporate administrative functions are included in the acquisition. Mott's plans to employ a few people to market and sell these brands from its headquarters in Stamford, Conn.