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Blue Book Services/Produce Reporter Co., provider of credit and marketing information to businesses involved in the wholesale fresh fruit and vegetable industry, on Tuesday announced the launch of its new Web Service interface. Designed and developed by Buyproduce, the new interface allows Blue Book customers to seamlessly and instantly retrieve time sensitive Blue Book data from virtually any application.
"This software application is a perfect fit for the nature and use of the information we provide," said Mark Erickson, VP of Technology and Publication Services at Blue Book. "Those who depend upon Blue Book Ratings to make crucial business decisions will now have the ability to access our information in real time from within any application, a functionality which reinforces our commitment to offering the latest technological services to our customers."
"In developing this application Buyproduce has provided a new way that Blue Book adds value to each of its customers," said Jim Delurgio, CIO of Buyproduce. "This was the next logical step in the information delivery process for the Blue Book, and Buyproduce is pleased to help implement and streamline the process of distributing such valuable data."