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Sponsored by Tetra Pak, hosted by Store Brands
In this inspiring webcast, hosted by Tetra Pak, the participants will deep dive into two of the most exciting and relevant target groups of today: the Millennial Generation and mothers.
The Millennial Generation (18 - 30 year olds) is a radically different generation compared to the generations before them. They grew up in a digital world full of media, marketing and an abundance of information. The Millennials were pampered by their parents, but sincerely worry about the world they grow up in. They are a big age cohort, both in size and in influence. Understanding this generation also means understanding the future.
Modern mothers are not just mothers anymore. Being a mother is just one of the multiple roles modern women have. They are also wives, colleagues, friends and maybe most importantly: the CFO of the family: Women account for the vast majority of all consumer purchasing decisions. Within their mother role, things are changing as well. The relationship with their (Millennial) children is undergoing a variety of interesting changes, like the lack of a generation gap.
Relevant questions that will be answered are:
- How do Millennials and moms make decisions in-store?
- How can brands & retailers target them? What are some practical tools?
- What will the future hold regarding Millennials and moms?
Thimon de Jong, Insights & Strategy Director, TrendsActive
Thimon de Jong is an expert on how society and culture influence human behaviour and how this influences businesses. He works as Director of Insight and Strategy at TrendsActive, a Dutch trend interpretation agency. With a team of experts, he explores the latest academic research to assist client organizations achieve the best in marketing, strategy and product design.
Thimon is a co-producer of an executive training program at the University of Utrecht which focuses on the interpretation of sociocultural trends and how such trends can be practically applied to business strategy. As a passionate keynote speaker he has addressed international congresses and he has presented at organisations including Unilever, Coca-Cola, Philips, Ikea, Aon, Deloitte, Samsung and Asics.
Kathie Canning, Editorial Director, Store Brands
Kathie Canning is an award-winning journalist with 17 years of trade media experience. She has covered the store brand industry exclusively for the last seven years, currently serving as editorial director of Stagnito Media’s Store Brands. She is a graduate of the University of Toledo and also is a Certified Editor in the Life Sciences.