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    POI Summit to Highlight Solutions

    Trade Promotion Optimization Challenge to demonstrate winning strategies

    The Promotion Optimization Institute (POI) is again hosting a TPO (trade promotion optimization) Challenge as part of its annual POI Summit, “Destination Promotion Optimization,” being held in Chicago April 6 – 8, 2014. Approximately 200 CPG and retailer sales, marketing and merchandising attendees will witness the strategic presentations, where leadership participants from Accenture, Nielsen, SAP, T-Pro Solutions and TABS will demonstrate, through a series of respective “challenges,” how predictive accuracy and unique insights are helping usher in new ways of optimizing collaborative promotional marketing.  The TPO Challenge is designed by POI in partnership with technology research firm Gartner to realign the focus of trading partners across sales, marketing, merchandising, finance and supply chain to analyze promotional outcomes.

    Other features of the POI Summit include mobile strategies to reach shoppers with targeted offers where and how they want to be reached; making better use of data to create the most effective pricing/promotion strategies; and how trading partners can get started with joint business planning strategies, and the benefits of execution, among many other topics.

    For more information, visit POInstitute.com.

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