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Premium chocolatier Lindt USA has teamed up with television personality Nick Lachey to launch the fifth Lindt Gold Bunny Celebrity Auction to help raise awareness for autism.
Lachey, whose younger brother Zac was diagnosed with autism as a child, joins the ranks of nearly 100 celebrities who will participate in this year’s auction by donating autographs. All of the proceeds will benefit Autism Speaks, the world’s leading autism research and advocacy organization. And this year, Lindt is matching the donation.
"We're thrilled to work with Nick Lachey to launch this year's Lindt Gold Bunny Celebrity Auction in support of Autism Speaks," said Thomas Linemayr, president and CEO of Lindt USA. "We're touched by Nick's personal connection to autism and inspired by his involvement. Through a variety of activities both in-store and online this Easter season, Lindt is looking forward to raising much needed funds and awareness for the autism cause."
In addition to the celebrity auction, Lindt is again donating 10 cents from each Lindt gold bunny purchased in the U.S. through April 20. Consumers can also visit Lindt on Facebook through April 15 to play the "Build a Better Easter Basket with Lindt Gold Bunny" game, to trigger additional donations and win prizes.
Since 2009, Lindt has helped raise more than half a million dollars for Autism Speaks.