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    Kwik Chek Gets Proactive With PriceAdvantage

    C-store retailer and sister company McCraw Oil implement SMART Fuel Pricing.

    BONHAM, Texas -- Convenience store operator Kwik Chek Food Stores and sister company McCraw Oil Co. selected PriceAdvantage's SMART Fuel Pricing management system for its company-operated stores and dealer stores throughout Texas.

    Kevin Smartt, CEO of Kwik Chek, and Bill Wilson, president of McCraw Oil, were seeking a fuel pricing solution that could find additional margins and efficiencies in their businesses. According to Colorado Springs, Colo.-based PriceAdvantage, after months of evaluating different options, they selected SMART Fuel Pricing because it not only automated the fuel pricing process, but also provided price change confirmation feedback that was critical.

    “We selected PriceAdvantage because their team understands our business needs and ultimately provides the best out-of-the-box solution, giving us optimal fuel pricing control and management,” said Smartt. 

    McCraw Oil supplies motor fuels to the retail stores and several branded dealers throughout the Southwest. Prior to implementing SMART Pricing, the company's dealer locations were experiencing delays in getting pricing strategies implemented in a timely manner, noted Wilson.

    "PriceAdvantage allows us to be proactive to market changes, and gives us the pricing accountability and efficiency we need. This will allow us to capture additional profit for both our dealers and for McCraw Oil,” he said. “We’re excited to begin the rollout and look forward to a quick implementation.” 

    PriceAdvantage's SMART Fuel Pricing is a specialized retail fuel pricing solution for the c-store industry. Chip Stadjuhar, CEO of PriceAdvantage parent company Skyline Products, said his company is delighted to welcome Kwik Chek and McCraw Oil to its customer family.

    "They are an influential and growing organization that will see increased performance with PriceAdvantage, and we are eager to help them prosper with improved business processes and profitability," stated Stadjuhar.

    Bonham, Texas-based Kwik Chek Food Stores operates multipe c-stores in Texas and Oklahoma. Kwik Chek and McCraw Oil Co. are both divisions of Taylor-Smartt LLC.

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