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    Price Chopper Adds Exclusive Specialty Meats

    Grocer a destination for Chiappetti lamb, veal and grass-fed beef

    By Bridget Goldschmidt, Stagnito Business Information

    Price Chopper Supermarkets has formed a trade partnership with family-owned and -operated specialty meat company Strauss Brands, which is now exclusively supplying the 132-store grocery chain with Chiappetti Meat Co. branded lamb, group-raised veal and grass-fed beef.

    “We’re confident that the superior quality of their chops, grinds and roasts, as well as their best-in-class animal welfare practices, will be well received by our customers and further establish Price Chopper as a signature destination for lamb, veal and grass-fed beef,” said Jason Resner, VP of meat merchandising of the Schenectady, N.Y.-based grocer, which operates in six Northeastern states.

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    Strauss Free Raised grass-fed beef is sourced only from independent American family farmers who raise and finish their heritage-bred, free-roaming cattle on a 100 percent grass and forage diet. The cattle never receive grains, are never confined to a feedlot and are never given hormones or antibiotics.

    “The mission of our family and the Price Chopper family is very similar: to provide the best-tasting and healthiest products available,” noted Randy Strauss, CEO and third-generation co-owner of Franklin, Wis.-based Strauss Brands, adding that both companies are “committed to providing its customers with excellent products which are raised ethically and humanely.”

     

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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