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Ahold USA has appointed Amy Hahn to the newly created position of SVP of marketing, effective April 28. In her new role, Hahn will lead and drive critical initiatives relating to strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, and digital strategy and execution, and she will also develop digital retailing and loyalty plans. Hahn will be based at Ahold USA’s Carlisle, Pa., headquarters.
Growth at Hershey
She comes to Ahold USA after more than 20 years with The Hershey Co., also based in Pennsylvania, where she increased revenue and profitability through innovation in strategy, product development, merchandising, marketing and category management. She began her career with Hershey in engineering and supply chain, and then transitioned to positions in brand management and product merchandising. Hahn also guided the revitalization of Hershey’s e-commerce and web business. Her most recent role at Hershey was global VP/general manager for direct retail and licensing, in which she headed a 700-person cross-functional team responsible for growing the company’s presence across North America, Asia and the Middle East.
“Amy brings a wealth of retail marketing experience to her new role with Ahold USA and will be utilizing her expertise to drive the voice of the consumer throughout all of our communications and loyalty initiatives,” noted Jan van Dam, EVP, marketing, supply chain and e-commerce.
Part of Ahold, a Amsterdam-based international food retailing group that operates supermarkets in the United States and Europe, Ahold USA consists of four regional divisions – Stop & Shop New England, Stop & Shop New York Metro, Giant-Landover, and Giant-Carlisle – that collectively operate nearly 770 supermarkets with about 120,000 associates in 14 states and the District of Columbia, along with Peapod, an e-commerce grocery shopping/delivery service.