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    Ahold Banners Launch Triple Winner Game

    Annual effort raises funds to fight pediatric cancer

    By Bridget Goldschmidt, Stagnito Business Information

    Through July 10, shoppers at Ahold USA banners Stop & Shop and Giant Food can help support pediatric cancer research through the annual Triple Winner Game. Customers who contribute $1 will receive a Triple Winner scratch ticket and could instantly win a free product or cash up to $10,000, or could receive a product coupon.

    To date, the Purchase, N.Y.-based Stop & Shop New York Metro division has raised more than $67 million through the Triple Winner Game, with more than $13 million raised for Memorial Sloan Kettering Cancer Center since 2001. This year, the grocer aims to raise another $1.5 million through its in-store “Donate Hope” campaign. Quincy, Mass.-based Stop & Shop New England, in partnership with the Boston Red Sox, has raised more than $54 million through the program. Since 1991, the New England division has supported the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber, in Boston, the most comprehensive research and care center for pediatric brain tumor patients in the United States.

    Meanwhile, the game has enabled Landover, Md.-based Giant to raise $13.1 million for the Johns Hopkins Kimmel Cancer Center and the Children’s Cancer Foundation so far, and the banner’s goal this year is to garner another $1.6 million through its own “Donate Hope” effort.

    Program Ambassadors

    Each year, four area children in Giant’s marketing area are selected as Triple Winner ambassadors. This year’s ambassadors are 11-year-old Gregory; 12-year old Kaitlin, who had a tumor in her brain stem; 18-year old Quincy, diagnosed with a rare small blue round cell tumor in early 2012; and 6-year-old Shauna, diagnosed with renal cancer.

    The Stop & Shop Supermarket Co. LLC employs about 59,000 associates and operates 395 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. Giant Food LLC operates 170 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, and employs about 20,000 associates.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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