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Pernod Ricard USA’s Brancott Estate brand has teamed up with Grammy Award-winning band Lady Antebellum to launch a new music program.
Throughout the spring and summer, Brancott Estate promotional materials will encourage consumers to download their favourite Lady Antebellum tracks. The brand will also give away a number of signed guitars through its Facebook page, and will offer consumers a chance to win a VIP experience with the band.
"We are thrilled to bring together the flavorful and distinct wines of Brancott Estate with the rich harmonies of Lady Antebellum,” said Matt Foley, brand director of Brancott Estate, New York-based Pernod Ricard USA.“This partnership brings together two of the best things in life, music and wine.”
More information is available on Brancott Estate’s Facebook page.