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Date of webcast
Wednesday, June 18, 2014
Time & time zone / duration of webcast
2:00 pm ET/1:00 pm CT/11: 00 am PT
Duration: 1 hour
Building a Game-Changing Digital Commerce Strategy
Most grocers today face the challenge of adapting to new and emerging digital technologies with an infrastructure and processes that were developed before smartphones became ubiquitous. On top of this, these grocers must prepare for tomorrow’s shopper—who grew up on social media and mobile apps and has never had newspaper ink on her fingers.
This webcast will explore the various ways in which mobile and digital technologies are transforming the food retailing landscape. This will include looking at how grocers function organizationally as well as how they engage shoppers and develop insights about their shopping experiences. It will also explore grocers’ current capabilities as they relate to digital and what they need to do to integrate new and emerging digital technology into their organizations.
The webcast will consist of a panel of digital marketing executives from two regional grocery chains, as well as a digital marketing expert from Mercatus Technologies, who will discuss how to best prepare for tomorrow’s digital shopper.
Panelists will also discuss the results of the exclusive Stagnito / Carbonview in-depth research on consumer digital shopping preferences.
Presenting publication name
Tom Hutchison, Director of Marketing, Customer Relationship Management and Analytics, Raley’s Family of Fine Stores
Linh Peters, Vice President of Marketing, SpartanNash
Sylvain Perrier, President and CEO, Mercatus Technologies
Joseph Tarnowski, Senior Editor, Progressive Grocer