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    Building a Game-Changing Digital Commerce Strategy

    Date of webcast

    Wednesday, June 18, 2014

    Time & time zone / duration of webcast

    2:00 pm ET/1:00 pm CT/11: 00 am PT

    Duration: 1 hour

    Webcast title

    Building a Game-Changing Digital Commerce Strategy

    Webcast abstract

    Most grocers today face the challenge of adapting to new and emerging digital technologies with an infrastructure and processes that were developed before smartphones became ubiquitous. On top of this, these grocers must prepare for tomorrow’s shopper—who grew up on social media and mobile apps and has never had newspaper ink on her fingers.

    This webcast will explore the various ways in which mobile and digital technologies are transforming the food retailing landscape. This will include looking at how grocers function organizationally as well as how they engage shoppers and develop insights about their shopping experiences. It will also explore grocers’ current capabilities as they relate to digital and what they need to do to integrate new and emerging digital technology into their organizations.

    The webcast will consist of a panel of digital marketing executives from two regional grocery chains, as well as a digital marketing expert from Mercatus Technologies, who will discuss how to best prepare for tomorrow’s digital shopper.

    Panelists will also discuss the results of the exclusive Stagnito / Carbonview in-depth research on consumer digital shopping preferences.

    Presenting publication name

    Progressive Grocer

    Sponsor name

    Mercatus Technologies


    Tom Hutchison, Director of Marketing, Customer Relationship Management and Analytics, Raley’s Family of Fine Stores

    Linh Peters, Vice President of Marketing, SpartanNash

    Sylvain Perrier, President and CEO, Mercatus Technologies


    Joseph Tarnowski, Senior Editor, Progressive Grocer

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