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    ShopRite, Cabot Team on Hunger Relief Promo

    ‘Pedal For Good’ to take place at 7 N.J. stores

    By Bridget Goldschmidt, Stagnito Business Information

    Cabot Creamery Cooperative's "Pedal For Good" ShopRite Store Challenge will set off April 26 at the Greater Morristown ShopRite, in Cedar Knolls, N.J. The launch of the seven-store promotion coincides with ShopRite’s observance of Earth Day 2014 at its Cedar Knolls store, which will include a scavenger hunt, a reusable shopping bag exchange, a children’s green bean seed-planting class, cooking demonstrations, eco-friendly products, organic wine sampling, and the Cabot Human-powered Blender Bike.

    The challenge will enable customers to blend Cabot Greek-Style Vanilla Bean Yogurt Smoothies on the bike and amass as many miles as they can, with the aim of giving Cabot Cheese to area food pantries.

    "We're inviting ShopRite customers to hop on our human-powered blender bike to make Cabot Smoothies and Pedal For Good," said Karen Houchens, marketing manager at Vermont-based Cabot. "Starting with the Cedar Knolls store, the bike will travel to seven area ShopRite supermarkets where customers will be challenged to rack up as many miles as they can on the blender bike. Cabot will donate 200 pounds of Cheddar Cheese to the winning store's food pantry of choice, and the other six stores will each win 50 pounds of Cabot Cheddar for the food pantries of their choice. It's a win-win event for everyone involved and a fun way for ShopRite customers to help provide local food pantries with much-needed dairy products."

    Traveling Challenge

    Taking place on Saturdays from 11 a.m. to 2 p.m., the challenge will move on to ShopRite stores in the following New Jersey towns: Livingston (May 3), Union (May 10), Washington (May 17), West Orange (May 31), Bernardsville (June 7) and Hillsborough (June 14). All seven stores are owned by Springfield, N.J.-based Village Super Market Inc., which operates 29 supermarkets under that banner in northern, central and southern New Jersey, Maryland and Pennsylvania.

    "Pedal for Good is a great way to engage customers in ShopRite’s commitment to care for the environment and our communities," noted Village Super Market EVP and Vice Chairman William Sumas. "These events are not only a great way to kick off our Earth Day celebrations, but this fun challenge also enables us to help our neighbors in need alongside the dedicated food banks who are on the front lines every day, fighting hunger in the community."

    Houchens described the endeavor as "a perfect match for Cabot,” adding: “As a dairy cooperative owned by 1,200 farm families located throughout New England and upstate New York, Cabot is totally focused on sustainability and being eco-friendly. As stewards of their farmlands, our farmers are committed to eco-friendly farming."

    ShopRite is the registered trademark of Keasbey, N.J.-based retailer-owned cooperative Wakefern Food Corp. With more than 250 ShopRite supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers each week.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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