Quick Stats

Quick Stats

    You are here

    Mtn Dew Baja Blast Returns

    First introduced 10 years ago as ‘Taco Bell Original’

    By Kyle Shamorian, Stagnito Business Information

    Mountain Dew’s Baja Blast, the brand’s lime-flavored offering, will return to retailers nationwide in bottles and cans for a limited time, beginning May 5.

    First introduced 10 years ago as a “Taco Bell Original,” Mtn Dew Baja Blast is the fastest-growing fountain beverage sold at Taco Bell, according to the fast-food chain, and has generated more than 30,000 mentions on Twitter in the past three years.

    “Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we’re thrilled for this first-time opportunity to make it available on store shelves this summer,” said Greg Lyons, VP of marketing, Mountain Dew, a brand of PepsiCo. “We’ve been humbled by the amount of speculation and consumer buzz around Mtn Dew Baja Blast being bottled and are confident that this limited-time offer is going to be a blockbuster!” 

    Baja or Bust

    Upon the launch, consumers will be able to download and play the “Baja or Bust” mobile gaming app, which will enable players to enter for a chance to win prizes. Fans will also be able to enter under-the-cap codes to unlock in-game upgrades and advantages.

    Mtn Dew Baja Blast will be available in single-serve 20-ounce bottles and 24-ounce cans, as well as 12-packs of 12-ounce cans.

    By Kyle Shamorian, Stagnito Business Information
    • About Kyle Shamorian In his digital editor role, Kyle Shamorian oversees all content on progressivegrocer.com, Progressive Grocer’s online extension that features real-time daily news, exclusive content, new products, blogs, and related multimedia products. In addition to writing and editing content on a wide range of grocery industry issues, Kyle helms the Brain Food department in PG’s print edition, which spotlights shopper behavior and consumer trends in the retail industry. Before joining Progressive Grocer’s editorial team in July 2012, Kyle, a 2003 graduate of Marquette University, previously managed digital platforms for a variety of industries.

    Related Content

    Related Content