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In tandem with its ongoing 90th anniversary celebration, Ocean Mist Farms is giving away field fresh artichokes for 90 days. The program kicked off March 1, at the beginning of Heirloom artichoke season, and will run through the 2014 Castroville Artichoke Festival May 31-June 1 in Monterey, Calif.
The program is powered by social media channels, on which Ocean Mist Farms connects with consumers and its almost 40,000 Artichoke Club members, who are notified to enter to win daily via text, Twitter or Facebook posts and artichoke club newsletters. Throughout artichoke peak season, the giveaway has increased the company’s direct artichoke consumer engagement and dialogue activity level.
“We wanted a unique way to celebrate our 90th anniversary with our artichoke fans this season and the one thing our artichoke club members respond to most is the opportunity to win free artichokes,” said Kori Tuggle, director of marketing and business development. “The direct consumer promotion has been very successful in building awareness around the Heirloom artichoke season and gleaning consumer insight and feedback on where they buy their fresh artichokes across the country.”
Anyone can enter, but to win entrants must be members of Ocean Mist Farms’ Artichoke Club.