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    Nestle Purina Urges Pet Owners to 'Paw It Forward'

    Company to give $100K in coupons, $50K to Adopt-A-pet

    By Kyle Shamorian, Stagnito Business Information

    In support of National Pet Month, Nestle Purina has teamed up with actress Jordana Brewster to launch the "Paw It Forward" campaign.

    Available through www.PureLoveForPets.com, the campaign offers pet owners daily tips for celebrating National Pet Month, as well as a chance to win coupons for free Purina products, totaling $100,000.

    'Paw It Forward' Instant Win Game

    Consumers can play the campaign's instant win game online for a chance to win a $15 Purina coupon for themselves and a $5 coupon for a friend. Purina will also donate 10 cents to Adopt-A-Pet for every valid Paw It Forward instant win game play, with a maximum donation of $50,000.

    “The Paw It Forward movement is all about helping pet lovers connect to one another and share their love with animals in need, and Jordana is the perfect person to help kick off the effort,” said Gordon Wade, director of marketing for Purina.  “She clearly cherishes the bond she has with her own pets, and shares Purina’s passion and belief that pets and people are better together.”

    Brewster kicked off the Paw It Forward movement with media interviews on May 2, and will host a Twitter chat on May 15. Pet owners can learn more about the campaign and participate in the conversation by following #PawItForward online.

    By Kyle Shamorian, Stagnito Business Information
    • About Kyle Shamorian In his digital editor role, Kyle Shamorian oversees all content on progressivegrocer.com, Progressive Grocer’s online extension that features real-time daily news, exclusive content, new products, blogs, and related multimedia products. In addition to writing and editing content on a wide range of grocery industry issues, Kyle helms the Brain Food department in PG’s print edition, which spotlights shopper behavior and consumer trends in the retail industry. Before joining Progressive Grocer’s editorial team in July 2012, Kyle, a 2003 graduate of Marquette University, previously managed digital platforms for a variety of industries.

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