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Thanks to generous contributions from its customers during its point-of-purchase donation card campaign, Harris Teeter donated more than $570,000 to the Muscular Dystrophy Association (MDA) to help defeat 43 neuromuscular diseases worldwide.
Matthews, N.C.-based Harris Teeter in March hosted the “Make a Muscle” donation card campaign, which invited customers to make a $1, $3 and $5 checkout donations to support MDA.
“Harris Teeter customers continue to show us through these gifts how important MDA is to them,” said Catherine Becker, communication manager for the regional grocery chain. “The amount raised this year is more than double what was donated in 2011; this increase tells us that our customers want to help MDA in the fight against neuromuscular disease, and we’re pleased to be a part of their efforts.”
The money raised during Harris Teeter’s donation card campaign will help MDA provide comprehensive health care and support services, advocacy and education for individuals and families affected by these diseases, including MDA Summer Camps for children ages 6-17, clinics, local support groups and educational seminars, and assistance with equipment repairs.
“The Harris Teeter donation card campaign helps makes the dream of MDA summer camp a reality for a number of children living with muscle disease,” noted MDA divisional director Theresa Miller. “Every dollar makes a difference and we are so thankful for these contributions.”
A wholly-owned subsidiary of The Kroger Co., Harris Teeter has approximately 26,000 associates and operates more than 220 stores and one fuel center in eight states and the District of Columbia. In addition to its retail stores, Harris Teeter also owns grocery, frozen food and perishable distribution centers in Greensboro, N.C., Indian Trail, N.C., and a dairy in High Point, N.C.