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    Allegiance Member Debuts New Banner

    Fresh-focused Farmtastic opened in New Jersey

    By Bridget Goldschmidt, Stagnito Business Information

    Allegiance Retail Services LLC said that Farmtastic Market has opened its doors in Whippany, N.J., in the state's Morris County. Owned and operated by Roberto Laracca, the new banner zeroes in on perishables, in addition to providing a WiFi-enabled coffee bar, a juice bar, a large prepared food section featuring daily selections and grab-and-go options, as well as an in-store pharmacy.

    "By partnering with Allegiance, we are able to expand into a new banner that meets the needs of the community," noted Laracca, while Allegiance President and COO Michael Stolarz said that the company would "continue to expand our diverse store base."

    Iselin, N.J.-based Allegiance provides such independent supermarkets as Foodtown, Freshtown, D’Agostino, LaBella Marketplace, Brooklyn Harvest and now Farmtastic with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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