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The Kroger Co. has once again teamed up with the USO to launch the grocer's annual "Honoring Our Heroes" campaign, which enables customers to help support members of the armed forces and their families.
Kroger will run store-wide promotions during the next two weeks featuring products with customized shelf tags at special sale prices. Participating brands include Kroger's own products as well as Coca Cola, Frito Lay, Kraft, Mondelez and Post. Customers and associates also will be able to show their support at various times during the summer by donating spare change in specially-marked coin boxes at check stands, or by rounding up their purchases at registers.
"The USO supports our military and their families in so many ways—from being right there for the wounded, injured and ill, to helping those who are on deployment record a bed time story for their children," said Lynn Marmer, Kroger's group VP for corporate affairs. "The USO connects with our service men and women every step of the way, and Kroger is proud to honor our troops and veterans by supporting them."
Kroger is also recognizing company employees and their families who are active and former military members. Customers can read about such employees online and learn how to volunteer with the USO or make a donation.
100,000 Jobs Mission
Additionally, Kroger has hired more than 22,456 veterans since 2009, and helped the "100,000 Jobs Mission" surpass its original goal to hire 100,000 transitioning service members and military veterans by 2020 in January 2014, seven years early.
Since 2010, Kroger has provided more than $8.5 million to support the USO. All funds raised will support the range of programs and services the USO provides to service members, their families, wounded troops and veterans.
Cincinnati-based Kroger operates 2,640 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.