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Budweiser is bringing back its limited-edition red, white and blue cans and bottles in honor of the upcoming Memorial Day, the unofficial start of summer grilling season.
And this year, the brand will once again help military families through a donation of more than $3 million dollars to the Folds of Honor Foundation.
Through Aug. 15, consumers can enter a code on specially marked packages of Budweiser to trigger a $1 donation to the foundation – up to $1 million – which added to contributions from the brand's wholesaler family, will amount to the full $3 million offering. Budweiser estimates the donation will provide more than 600 scholarships to families of soldiers killed or disabled in action.
Budweiser also plans to honor this year’s recipients with a series of personal scholarship deliveries via the Budweiser Clydesdales, beginning at the Patriot Cup golf tournament in Tulsa, Okla., over Memorial Day weekend, and continuing nationwide.
“Budweiser celebrates America and our military every single day, but this summer is especially important as we welcome thousands of troops home from overseas,” said Brian Perkins, VP, Budweiser, a brand of St. Louis-based Anheuser-Busch. “Our ultimate goal is to make it possible for everyone to say thank you, whether it’s by triggering a donation to Folds of Honor with a case of Budweiser, bidding on an auction item, or attending an event with the Budweiser Clydesdales. The sacrifices made by our military and their families are deserving of a nationwide salute.”
Coupled with its donation to Folds of Honor, Budweiser is encouraging consumers to join in supporting military families with a series of Charitybuzz.com auctions. By visiting the Folds of Honor page on Charitybuzz.com/Budweiser, bids can be placed on a number of exclusive Budweiser experiences.
Since first partnering with the Folds of Honor Foundation in 2010, Budweiser and its wholesalers have raised nearly $10 million for military families.