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    ShopRite Rolls Out Caroline’s Cart

    Item to be featured in all of the banner's stores

    By Bridget Goldschmidt, Stagnito Business Information

    ShopRite and Procter & Gamble have joined forces to bring Caroline’s Cart customized shopping carts for special-needs children and adults to its more than 250 ShopRite stores across the Northeast, starting in June.

    To mark the occasion, an unveiling event featuring Drew Ann Long, founder of Caroline's Cart, will take place Thursday, May 29 at 11 a.m. at the ShopRite of Woodbridge, N.J. Long created the cart for her daughter Caroline, launching the Birmingham, Ala.-based company in 2013. Also scheduled to attend the event are ShopRite officials, representatives from Cincinnati-based P&G, Special Olympics New Jersey President and CEO Marc Edenzon, and Special Olympics Ambassadors Nadia Comaneci and Bart Connor.

    Special Olympics Supporter

    The 2014 Special Olympic Games will be held in Princeton, N.J., in June. As founding partner of the games, ShopRite will provide all food and snacks for the athletes, as well as catering for the hospitality suites and receptions. The banner is also the official floral provider for the games, delivering arrangements to all receptions.

    ShopRite is the registered trademark of Keasbey, N.J.-based retailer-owned cooperative Wakefern Food Corp. With more than 250 ShopRite supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 5 million customers each week.

    Manufactured by Newton, N.C.-based Technibilt, Caroline’s Cart provides parents and caregivers with a viable option to transport a child or adult through a store while grocery shopping, without having to maneuver a wheelchair and a traditional grocery cart at the same time. It has also been widely used for children with autism, providing a safe solution while in the store. The cart has already debuted at such grocers as Kroger and Wegmans.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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