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The Produce Marketing Association (PMA) today relaunched its website, which in addition to a new design scheme includes a new structure, improved search functionality, mobile-ready access as well as a Spanish translation feature.
The redesign is part of the association's new strategic plan which aims to bring a complete portfolio of value to members of the fresh produce and floral industries.
“Over the past several years, we’ve made a conscious effort to share the wealth of industry resources the association offers in addition to all our conventions, shows and meetings,” said Bryan Silbermann, PMA CEO. “One of the challenges we had is providing members with a fully functioning and easy-to-use ‘one-stop-shop’ where they can access those resources. Our members told us they needed a global information hub that’s intuitive and engaging—and we’re responding to those needs through this complete rebuilding of pma.com.”
The website also will house a collection of new information, including a blog series, social media, third-party news, as well as new consumer trend reports from the Hartman Research Group.
“We’re here to support the needs of our members by connecting them to experts, ideas, trends and talent,” said Silbermann. “We know produce and floral companies are focused on building consumer demand for the products they grow, ship and sell, and as the industry’s marketing association, we’re committed to providing resources that help reach that goal.”