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    Meijer, Well-Pict Make Perfect PFK Partners

    Consumption-based campaign builds health, hope

    Meijer and Well-Pict are once again partnering with Produce for Kids for the 12th Annual Get Healthy, Give Hope campaign to raise hundreds of thousands of dollars for children’s organizations while encouraging families to include more healthy fresh produce in their diets.

    Since 2002, Meijer has raised nearly $950,000 for local children’s organizations. To help Grand Rapids, Mich.-based Meijer increase its donation, shoppers are encouraged to add more produce to their grocery carts May 25 through June 21.

    Throughout the PFK campaign, signage will be featured in Meijer produce departments, which will list all participating companies, as well as healthy, easy-to-prepare recipes. In-store materials also will encourage shoppers to visit www.produceforkids.com for additional information on the campaign and to read healthy tips from real parents. Well-Pict is also utilizing social media, local advertising and POS materials to help promote this effort.

    “What’s so special about this campaign is that it gives retailers and customers an opportunity to help [their] neighbors, because all funds raised are used within the local community,” said Dan Crowley, VP of sales and marketing at the Watonsville, Calif.-based Well-Pict. “We are excited to extend our ongoing partnership with Produce for Kids to not only help children’s hospitals, but to also grow awareness of healthy eating habits for children and families.”

    A proud participant of the joint campaign to support healthy families and raise money for local Children’s Miracle Network Hospitals, Well-Pict is joining other top fruit and vegetable suppliers for the consumption-based donation to local facilities, which provide comfort, treatment and hope to millions of sick kids.

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