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Kahlúa, the popular rum and coffee liqueur brand, has launched a new seasonal campaign to help consumers "shake things up" this summer.
To launch the campaign, the brand is sponsoring the New York magazine and Vulture multi-city, summer-long Kahlúa Summer Shake-Up Movie Blend Series, which kicks off in New York City aboard the Intrepid Sea, Air & Space Museum. With a series of themed frozen and iced cocktail bars on-deck, guests will enjoy classic Kahlúa cocktails followed by a screening of a summer movie classic.
“We have always embraced Kahlúa as a classic cocktail liqueur, but this season, we’re excited to shake things up a bit for our fans,” said Brian Mequet, VP, Rum and Liqueurs, Pernod Ricard USA. “We want to show consumers that there is a retro-cool way to do summertime cocktails and parties. Our Kahlúa Summer Shake-Up campaign will inspire you to whip, shake and mix-up all of your favorite activities.”
The Kahlúa brand will feature additional summer cocktail parties and movie screenings through a non-traditional series of events in select markets across the country.
Kahlúa will also use social media to unveil a series of static and dynamic digital content to be posted across Facebook, Twitter, Instagram, Pinterest and the Kahlúa newsletter.
Retailers can learn more about Kahlúa Summer Shake-Up on the brand's Facebook page.