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    ShopRite to Host Dune Grass Planting

    Annual event protects beach from further erosion

    By Bridget Goldschmidt, Stagnito Business Information
    ShopRite volunteers plant beach grass at the 2012 dune-planting event

    More than 100 ShopRite associates will take part in the Sixth Annual Beach Dune Grass Planting at Island Beach State Park, in Seaside Park, N.J., on Saturday, June 7. The associates hail from two ShopRite stores in Toms River, N.J.

    For the sixth consecutive year, ShopRite volunteers, along with local community organizations and vendors, team with the nonprofit organization Friends of Island Beach State Park to replant dune grass along the shoreline, with the aim of furthering public appreciation and stewardship of the park. American beach grass, one of the few plants that grows on the primary dunes at Island Beach State Park, serves as the first line of defense in protecting the beach from wind, ocean waves and storms that would otherwise destroy the plant communities and habitat of the barrier island. Replanting beach grass along eroded dunes protects areas beyond them from the ocean’s impact.

    Other volunteers slated to participate in this year’s planting include members of Community Access Unlimited, an organizations that aids people with special needs, and ShopRite vendor partner UNFI Specialty Distribution Services, a Leicester, Mass.-based national distributor of natural, organic and specialty foods.

    ShopRite is the registered trademark of Keasby, N.J.-based retailer-owned cooperative Wakefern Food Corp. With more than 250 ShopRite supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers weekly.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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