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    Allegiance Retailers Launch Sampling Program

    C.A. Courtesy to run demos

    By Bridget Goldschmidt, Stagnito Business Information

    Allegiance Retail Services LLC has joined forces with C.A. Courtesy Demos Inc. to launch an in-store sampling program in the following New Jersey, New York and Pennsylvania retailers: Foodtown, D'Agostino, Freshtown, Farmtastic, Brooklyn Harvest and La Bella Marketplace.

    The partnership between Allegiance and North Andover, Mass.-based C.A. Courtesy, a full-service event and promotional marketing company, “provides an opportunity to introduce our successful in-store demonstration programs to the Allegiance stores,” according to C.A. Courtesy

    "Our in-store sampling partnership with CA Courtesy will provide our customers with both product education and trial, while enhancing the shopping experience ... which will definitely lead to more sales!" noted John T. Derderian, VP of sales, marketing and member development for Iselin, N.J.-based Allegiance, which provides independent supermarkets with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products.

    Demo programs will run in-store Thursday through Sunday from 10 a.m.-4 p.m. or 11 a.m.-5 p.m., but will vary based on store needs and product availability. Updates on demonstration times and locations are available through C.A. Courtesy’s Facebook page.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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