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    Totino’s Bold Helps WWE Find Next ‘Superstar’

    Contest winner will journey to SummerSlam event

    By Bridget Goldschmidt, Stagnito Business Information

    Totino's Bold rolls and WWE have joined forces to offer one fan the chance to create his or her very own WWE Superstar persona. The "Show Us Your Superstar" contest will enable fans to post their wrestling characters in short videos online

    The winner will ultimately take part in WWE's SummerSlam, set for Sunday, Aug. 17 at Los Angeles' Staples Center. First, however, he or she will be sent to WWE's Performance Center in Orlando, Fla., where the character will be developed. At the center, WWE will chronicle the winner's journey from average fan to "spotlight-ready" persona in a series of digital videos. The videos will be released starting Monday, July 21 and lead up to SummerSlam, when the entire experience will be revealed for the first time.

    Totino's Bold is the presenting sponsor of SummerSlam and the contest.

    New Bold Flavors

    "We are launching two new flavors to our Bold product line this summer, and together with WWE, we are bringing both flavors and fan experiences to the next level," said Brad Hiranaga, associate marketing director for Totino's, a brand of Minneapolis-based General Mills, whose other brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso and Wanchai Ferry. The new Bold flavors, which will land on shelves in mid-July, are BBQ Seasoned Chicken Rolls and Spicy Taco Style Rolls, joining the current lineup of Buffalo Style Chicken Rolls and Jalapeno Popper Rolls.

    According to Michelle Wilson, chief revenue and marketing officer at Stamford, Conn.-based WWE, the promotion will "leverage WWE's expansive TV, digital and social media platforms to help Totino's Bold launch its new products."

    Fans' videos showcasing their own WWE characters must run no longer than three minutes. The submission period runs through Wednesday, June 18.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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