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    Giant/Martin’s Donates $3M to Schools

    Annual rewards program raises funds

    By Bridget Goldschmidt, Stagnito Business Information

    Giant Food Stores and Martin's Food Markets have contributed $3 million to 2,057 public and private schools through the Ahold USA banners' "A+ School Rewards" program for the 2013-14 school year. Since the chains launched the program in 2005, more than $19 million has gone to local schools in Giant and Martin’s four-state market area.

    A+ School Rewards enables local schools to earn cash for such educational items as technology, scholarships, school programs, field trips and playgrounds. After customers designate certain schools, points accrue with each purchase made using a BonusCard. The 2013-14 program ran from Oct. 6, 2013, through March 22, 2014.

    "Thank you to all of our customers and local schools who took a few moments to sign up for our popular school fundraiser and shopped with their BonusCard," said Giant/Martin's President Tom Lenkevich. "Year after year, we are gratified by the strong response. Schools just love what they can do with their A+ School Rewards!"

    Top-earning schools included Elmwood Elementary School in Mechanicsburg, Pa., with $25,463; Bishop Walsh School in Cumberland, Md., with $16,431; St. Bridget School in Richmond, Va., with $5,661; and Faith Christian Academy in Martinsburg, W.V., with $3,532.

    Sister division Giant-Landover has also seen success with the program, which it has offered annually since 1989.

    Based in Carlisle, Pa., Giant/Martin's operates almost 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the Giant Food Stores and Martin's Food Markets banners. Giant/Martin's employs more than 31,000 associates.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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