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Tasteful Selections has unveiled a new campaign designed to educate consumers about the "fear of undercooked, unwashed or ugly potatoes," or FOUP, as well as to bring renewed attention to the category.
The effort includes on-pack messaging, point-of-sale materials and display bins, all of which direct consumers to TastefulSelections.com/FOUP, which offers interactive elements like the FOUP YouTube video and a FOUP quiz, among others.
Consumers can also win a FOUP Cure Kit on the Tasteful Selections Facebook page, which includes a coupon, apron, recipe booklet, FOUP prescription pad and a survival kit lunch cooler.
Supported nationwide through online, mobile and radio advertisements, as well as the FOUP-fighting street team, the campaign launches this month and runs through September.
Grown year-round in the Bakersfield, Calif., area, Tasteful Selections varieties are available in more than 8,000 retail locations nationwide.