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    Mike's Hard Unveils New 8-ounce Cans

    Aims to leverage popularity of small-serving adult beverages

    Mike's Hard Lemonade Co. has launched three of its beverage varieties in new 8-ounce cans.

    Available in Mike's Harder Lemonade, Mike's Harder Black Cherry Lemonade, and Mike's Hard Smashed Apple Ale, the new offering aims to take advantage of the growing popularity of smaller serving sizes across the progressive adult beverage category.

    "This unique packaging option is another way that we are responding to the needs and wants of our customers who are increasingly looking for ways to incorporate their favorite drinks into their busy, on-the-go lives," said Ignacio Sola, senior director of marketing for Mike's Hard Lemonade Co. "It's an excellent opportunity for us to expand our reach and bring our popular adult beverages to even more consumers."

    Mike's 12-packs of 8-ounce cans are currently available at major grocery, liquor and convenience stores nationwide.Ā 

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