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    Food Lion Giving Away 1K-plus Grills

    Sweepstakes also enables customers to save

    By Bridget Goldschmidt, Stagnito Business Information

    Food Lion is offering one customer at each of its participating stores the chance to win a grill through the grocery chain's "Big Bold Summer" sweepstakes. Additionally, 10 grand-prize winners will receive free steak for a year. The sweepstakes runs through July 8.

    Customers of Salisbury, N.C.-based Food Lion can enter the sweepstakes by purchasing four participating items in a single transaction, using their MVP cards. Participating items, which include products from such well-known names as Country Time, Frito-Lay, Hunt's, Kingsford, Bounty and Tide, are prominently tagged on store shelves and also listed in a booklet available at participating stores.

    The contest not only offers prizes, but also savings for customers, along with summer-entertaining recipe ideas within the booklet, which also can be viewed online.

    A company of Delhaize America, the U.S. division of Brussels-based Delhaize Group, Food Lion operates more than 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates.

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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