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    AFFI Names EVP of Public Affairs

    Clayton to direct national consumer-facing campaign

    By Bridget Goldschmidt, Stagnito Business Information

    The American Frozen Food Institute (AFFI) has hired Joe Clayton as its new EVP of public affairs.

    "Joe's extensive communications, public affairs and management experience will enable AFFI to further strengthen our efforts to engage consumers, key opinion leaders and public policy makers in support of the frozen food and beverage category," noted Kraig R. Naasz, president and CEO of the McLean, Va.-based trade organization.

    In his new role, Clayton, who has more than 30 years of experience spanning the agency, corporate, government and nonprofit arenas, will help direct the institute's public affairs program and oversee day-to-day management of its $90 million "Frozen. How Fresh Stays Fresh." national consumer-facing campaign, which rolled out last month with the aim of positively influencing how shoppers think and feel about frozen foods

    He was previously the public affairs practice leader at the public relations agency Golin. Before joining Golin, Clayton was the founding partner of Outreach Strategies, president and CEO of Widmeyer Communications, and legislative assistant to former U.S. Sen. Alan Dixon (D-Ill.).

     

     

    By Bridget Goldschmidt, Stagnito Business Information
    • About Bridget Goldschmidt In addition to serving as Progressive Grocer’s Managing Editor, Bridget writes many print and digital features encompassing a range of grocery and fresh categories across the store. Bridget also enjoys on-site reporting assignments at such key industry events as the New York Fancy Food Show and the International Boston Seafood Show, in addition to visiting stores for PG’s prestigious Store of the Month feature. In her years with the magazine, she has developed into a knowledgeable voice on grocery industry trends, sought by such distinguished publications as The New York Times.

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