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In celebration of the return of Nestlé Crunch Girl Scout Candy Bars, Nestlé USA has teamed up with Girl Scouts of the USA to launch the "Let's Get Her to Camp" campaign.
The brand will donate a minimum of $200,000 to fund GSUSA's camp scholarships, and consumers can boost that donation by $50,000 by visiting the Nestlé Crunch Girl Scout Candy Bars virtual campfire and submitting campfire stories online.
“Nestlé Crunch is proud to team up with Girl Scouts to launch this exciting campaign,” said Tricia Bowles, spokesperson for Nestlé USA. “With the help of consumers, we can make it possible for hundreds of girls, who might not otherwise have the chance, to go to camp next summer.”
Additionally, the brand has enlisted a group of inspirational women to help support the campaign, including Lucy Hale, General Ann Dunwoody, Shawn Johnson, Lisa Leslie, Sara Rue, Cassie Scerbo, and Kristi Yamaguchi, all of whom appear in a video available online.
The award-winning Nestlé Crunch Girl Scout Candy Bars are available in three varieties inspired by popular flavors of Girl Scout Cookies: Thin Mints, Caramel & Coconut, and Peanut Butter Crème.