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As World Cup excitement heats up, the Bacardi rum brand is celebrating with its "Untameable Fan" contest, in which soccer enthusiasts are urged to sign and share a petition demanding employers provide three-hour viewing breaks during workdays this summer.
Fans can visit Bacardi online to sign and share the petition, and each participant will be entered for a chance to win the ultimate viewing party during the final match, including transportation to and from the winner's residence to the location of the party, a private screening area for the game, and a feast for up to 10 friends. The winner will be announced on July. 7.
"The Bacardi Untameable Fan contest is designed to inspire our consumers to boldly pursue their passions," said Arvind Krishnan, VP of marketing - rums, at Bacardi U.S.A., Inc. "As a company, Bacardi has a remarkable history built on the pursuit of passion and celebrating one's irrepressible spirit--so it's a natural fit for the brand."
The contest is an extension of the brand's ongoing global campaign, "Bacardi Untameable Since 1862."