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In response to positive feedback in 2013, Stemilt has launched the second season of its premium cherry program, "Kyle's Pick," which represents the company's best cherry varieties, largest sizes and dessert flavors.
Named after Stemilt co-owner and fourth-generation cherry grower Kyle Mathison, Kyle’s Pick cherries are available throughout July and August in Kyle's Pick pouch bags.
“Kyle’s Pick cherries are the perfect way to keep the momentum going on cherries after the big Fourth of July holiday,” said Stemilt Marketing Director Roger Pepperl. “The Kyle’s Pick seal on every bag is a mark to signify the high-quality cherries inside, which consumers recognize. A great cherry eating experience turns into a second great experience, and Kyle’s Pick cherries are proven to drive repeat sales during an important time for the cherry category.”
The company uses electronic packing lines to ensure firmness, size and sugar level standards for its Kyle's Pick cherry pouches, including such premium varieties as Hill Bings, Sweetheart, Skeena and Staccato.
Following the Kyle's Pick program in July and August, the Wenatchee, Wash.-based company will pack its second pouch bag in the program series, "Half Mile Closer to the Moon."
“Starting now with Kyle’s Pick cherries and then transitioning into Moon cherries in mid-August is the way to differentiate your cherry program as premium," Pepperl added.