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Idaho Falls-based Potandon Produce has teamed up with Sony Pictures for the release of "The Amazing Spider-Man 2" on Blue-Ray and DVD.
Beginning on the Aug. 19 release date, consumers will receive a $5 off instant redeemable coupon with the purchase of the film along with a specially marked bag of Green Giant Fresh 5-pound Russet Potatoes. The promotion will run through Oct. 31.
Potandon's promotion will be supported with point-of-sale materials as well as an email and social media program.