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thinkThin LLC is upping its game in the nutrition bar category with the launch of its first multi-million dollar national ad campaign.
Designed to show consumers that eating healthy food should be "guilt-free," the campaign is targeting females 18-54 through 15- and 30-second cable TV and online spots, as well as print ads featured in People Magazine, InStyle, US Weekly, Real Simple Magazine, SHAPE and Yoga Journal Magazine.
The Los Angeles-based health and wellness food company enlisted ad agency adams&partners, Venice, Calif., to develop the campaign, which represents one of the largest investments in the nutrition and energy bar space.
“Functional foods high in protein are one of the hottest trends right now, and thinkThin offers energy bars low in sugar but still decadent and high in protein to keep you satiated,” said Michele Kessler, president of thinkThin LLC. “Now seemed like the perfect time to increase awareness of thinkThin as a delicious product in a category not usually known for great taste.”
thinkThin products are available nationwide at grocery and specialty retailers.