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Zola Fruits of the World, makers of Coconut Waters and Acaí Juices in the U.S., has launched its Coconut Water Lemonade nationwide.
In support of the launch, Zola is rolling out a summer brand campaign encouraging consumers to "Live Life to the Fullest."
Through Sept. 15, the brand is offering consumers the chance to win a travel-themed "Go Bag" filled with a GoPro camera, $1,000 and a year's supply of Zola Coconut Water through the campaign's "Live Life to the Fullest" Sweepstakes.
Additionally, five Zola webisodes that align with the company's mantra will appear on YouTube, as well as supporting radio spots, digital media on Hulu, Women's Health Network and the brand's website.
“Zola Coconut Water continues to see double digit growth across the U.S. and Canada and we’re ready to build on that momentum with the release of our Coconut Water Lemonade,” said founder and CEO Chris Cuvelier.
“At Zola, we combine our dedication to quality with our wanderlust for adventure by traveling the world for the best ingredients," Cuvelier continued. "We know our customers share in those passions, so this launch is about encouraging our fans to get outside with us this summer and ‘Live Life to the Fullest.’”
Consumers can enter the sweepstakes on the LiveZola Facebook page.